How To Launch The Grand Opening For A Business Correctly With The Right Marketing Secrets. It Could Mean The Difference Between Your Business Success Or Your Failure

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The statistics couldn’t be more accurate. Most businesses fail within the first 1-2 years.

Why is that?

Because Your Marketing Sucks!

It’s that simple.

Your Finance Business degree won’t save you.

How do I know?

That’s what I went to school for, and a Finance Business degree is worthless as far as owning a business is concerned. I’ve never used it for anything, including my 15 years in banking, and all 11 years owning 2 businesses.

The picture you’re looking at is a Cheeba Hut Sub Shop T-Shirt from a Flagstaff, Arizona location.

Cheeba Hut is a delicious sub sandwich shop with Restaurants in Phoenix, Colorado, and now Flagstaff.

The sandwiches are delicious and they have an awesome theme.  The sandwiches are named after various marijuana “names, sayings, or slang”; Names like “Five-O” sandwich, referencing a cop, is one of my favorites, and they put, five different kinds of meat on it. Another example is “The Kind” Sandwich, which stands for premium quality marijuana, also known as “The Chronic”.

The business was started over a decade ago, and had two different shops I personally used to frequent.

One sub shop was between Priest and Mill Ave on University. The other sub shop was across the street from Mesa Community College, on Dobson Rd and Southern.

The sub shop was started by a Mother, and her son.  They started selling Franchise opportunities about 10 years ago.  My partners and I heard about it. We had already owned our bars for a year and were excited at the chance to own a Cheeba Hut.

Prior to meeting with the owners, we scouted locations for the new Cheeba Hut in Flagstaff.  We discovered a location that was about to be closed for business. The name of the business was “The Alley”. They sold CD’s, Tapes, Videos, Records, and live band performances on occasion.  The business was on the corner of San Francisco and Milton, just left of a business known as “Crystal Magic”.

We had the price negotiated down to $2,000 a month for rent, taxes and insurance. A triple net lease for that low of an amount, in that location, was unheard of.

The location was perfect.

Picture the corner of Mill Ave next to ASU in Tempe, or the corner of Stetson in Downtown Scottsdale where all the Restaurants and Nightclubs are. Yes, the location was that good, and still is.

After we had the location decided, we arranged a meeting with the owner.

Hal, Bob and I met at the Cheeba Hut on Dobson Road with the owner.  He told us the Franchise fee was $50,000.  We told him we have the $50,000, so let’s move forward.  The owner said the Flagstaff location had already been promised to the General Manager of one of their stores.  He made it clear, that if she didn’t have all of the start-up capital, one or two of “them” would jump into business with her, to get the business going, and take care of selling their share of ownership back to her down the road. He said that “they take care of each other”, and since the Flagstaff location was promised to their GM (Her), they only had a couple of West Phoenix locations as options.

I couldn’t believe the bunch of crap coming out of this guy’s mouth.  Why don’t we all sit around the table, load up the peace pipe with Cheeba Hut’s finest weed, and have a smoking session. All I could think was, “This guy must be stoned all the time”.  Only an idiot would turn down $50,000 cash. I literally felt like yelling, “What are you freakin high”??!!

We obviously turned down his counter offer for the west side of Phoenix, as we all lived in Flagstaff.  That was the end of our possible ownership of Cheeba Hut. The guy was Stoned.

Now the location I told you about was eventually lased to a touristy retail shop. Approximately 100 yards North, at the next traffic light, is a Pita Shop called “The Pita Pit”. This Pita shop was opened a couple of years after we lost out on the Cheeba Hut purchase.

Long story short, 2 NAU graduates opened that Pita shop.  They made ridiculous amounts of money.  They even started staying open an hour after the bars close, so you could go there after bars close, for an economical price. Plus everyone always needs a place to go after the bars close.  There were no other places to eat at the time. Denny’s, or Drive-thru fast food was your options.  Eventually, the owners made so much money; they didn’t even need to be there anymore. They just have employees there now, and they reap the rewards of large monthly profits.

The same philosophy applied here that applied when we were trying to open our sub shop.  This was the perfect location downtown. No other sandwich shops around. A reputable name. Marijuana fits Flagstaff perfectly, and people would have come in hoards. I would be retired by now. Yep. I’d be retired.

The reason why I told you this story is because Cheeba-Hut eventually did make it to Flagstaff.

Now I’m going to tell you how I helped launch their Grand Opening, with my Marketing Skills.

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In 2008 I learned about a Cheeba Hut opening in town.  I was pretty excited because I loved the sandwiches.  The owners talked to a person I knew, so I decided to meet with them.

I met with one of the 4 owners, Lisa, and her General Manager, Michael.  They were very nice, and they showed me where the new location was.  The location is where a business called “Play it again Sports” was located, but closed down.

My first thought when I saw this was, “Bad Location”.  The sub shop was in the same business plaza as a “Subway”.  Cheeba Hut was also at the end of the plaza, behind a big square restaurant called, “Strombolli’s”. There was also a McDonalds next door to Cheeba Hut.

The sandwiches are priced similar to Quizno’s prices. This was a disadvantage in my eyes, because there are two lower priced restaurants next to Cheeba Hut. Again, the Cheeba Hut is also behind Strombolli’s Restaurant.

In addition to the bad location it wasn’t set up for a restaurant.  It was a retail sports store.

As the owners were working on the restructuring of the leased location, Michael invited me to come in and check out the construction. I walked in to ditches dug with 5 foot piles of dirt everywhere.  It appears they had to lay new plumbing, install a walk in cooler, and install a hood system, a Mens and Womens restroom, and all cosmetic and equipment expenses.

The actual cost was $500,000 for the Rebuilding, Lease, Liquor License Franchise Fee, and Equipment. Wow, is all I could think.  This amount split between 4 different owners isn’t that bad. Personally, I think that amount for a sandwich shop is insane. So should you.

They could have picked another location that was already set up for a sandwich shop or restaurant.  This alone would have saved them a couple of hundred thousand dollars.  Again, on top of the expense, it was a horrible location.

Choosing a bad location was the first mistake, in addition to not being set up for a restaurant.  This one very important decision can mean the difference between business success and failure.

Visiting the shop helped me put together a realistic timeframe for the Grand Opening.  This was important because we needed time to do our marketing promotions, a couple of months prior to opening.  It needed to be a structurally, sound marketing plan, in order for lots of people to show up, but also for longevity, and consistency so customers will continue to come back.

The first promotion I decided to do included promotions for Cheetah Hut at the most packed bar in town, Mine.  There has always been one night “The Joint”, my bar, owned Flagstaff.  That night was Wednesday night.

Wednesday I drop the price of well drinks to 25 cents, and Pabst Blue Ribbon Beer to 50 cents.  I play old school hip hop, and nothing else.  Breakdancing B-Battles, Guys and Gals bumping and grinding all over the dance floor, it’s a real singles meat market.  In addition to college kids, people in their 30’s and 40’s come and party all night.  Local people and tourists fall into it because of all the hype around town.  My club is so packed; you can barely walk through it.  A night created by yours truly, William Whitlow.

My decision was to do promotional materials like Frisbees, bumper stickers, coupons, hats, t-shirts, etc., given out on Wednesday nights to the patrons.  I also decided to constantly do promotions over the microphone about Cheeba Hut coming to town, how much I loved their sandwiches when I lived in Phoenix, etc.

Mike the GM, and Lisa, one of the owners, came by every Wednesday night, to promote, and party their ass off.  I introduced them to tons of people, shaking hands with fellow business owners, town friends, and college kids.

True story, Lisa started dating Killah Priest from Wu-Tang after he played at my club. It was pretty cool. He would come by “The Joint”, looking for her. I have multiple stories about celebrities like this one, I’ll throw at you out of the blue. FYI. Now back to the story.

This part of the plan worked wonderfully. And we promoted every Wednesday night, until the Grand Opening.

The next part of the plan was to let them know which bars people frequented.  They also needed to know the theme nights, so they could see where large groups of people hung out, and on which nights.  This idea was great, but some bars didn’t hold up their end of the bargain.  The total amount of bars that cooperated was about half. Not too bad, because we were still able to get to our target audience and promote.

As far as newspaper and Radio I advised which ones were the best and usually just use them for Grand Opening advertisements, and then decide which ones to use on a consistent basis, to keep the customers flowing in.

Flyers were discussed and locations.  Since NAU was directly routed to Downtown on San Francisco Street, the majority of flyers would be distributed there.  Inside business locations with coupons on Index Card Stacks is a great ides, especially for tourists.  I also reviewed other areas of town to flyer where large amounts of people frequent.

Setting up the bands was easy because I’ve booked a million bands over the 11 years I owned my bars.  We decided on a Reggae style band to play while people were there in the daytime.  Sound was the main concern, and we were able to use a sound guy I used for multiple shows.

Another part of the Grand Opening was to make sure fellow business owners, visited on opening day.  The GM invited people he had formed relationships with to come.  This helped spread the word to other business owners, and citizens in Flagstaff.

Along with consistently marketing at my Nightclub every Wednesday night, all the other marketing was in place.

The date was set, and we continued to market effectively with a huge promotion the week prior to opening all over down town and college.  College is tricky because you get into trouble, but we used hungry college students to simply slide our coupons, and flyers, under the doors at every dorm room at NAU. Yes, that’s William Whitlow Black hat Marketing Baby!! Very effective. Ha ha ha ha ha ha ha ha!

The opening day was awesome.  I came with my family. Other business owners were there. The owners of The Green Room were there. Many of my loyal customers, and lots of college kids were there. There was a line around the building.

When I ate the sandwich, I was blown away at how good it tasted. I asked Michael why they were so much better than the Phoenix locations. He said it was because the bread is made next door at a bakery. This was unheard of, and the quality showed in the taste.

Everything worked out wonderfully, and the Cheeba Hut continued to operate efficiently when Michael was there.

In 2012 Cheeba Hut changed ownership, and Michael left to pursue other career opportunities.

I hope you enjoyed Marketing That Works with William Whitlow.

Until my next Marketing Article, Keep On Marketing!

Marketing

William Whitlow Prepares Marketing For Grand Opening At Cheeba Hut Location In Flagstaff

 

 

 

 

A Question People Often Ask About Me In Business

How I got my start in business is the question I hear whenever one of my employees slips up and “accidentally” tells a patron I’m the owner.

It’s a strong belief of mine that successful entrepreneurs are made, not born. I do agree there’s some basic instincts a person needs, such as common sense, being open minded,opportunistic, and border line crazy, kind of like Howard Hughes.

When I was young I would clean weeds for $25 a yard in the dead of summer. It was awful, but sweet money for a 14 year old kid. When I worked as a busboy, under the table, I also realized,the power of being my own boss, and being in control of my own wages.

I fell off the wagon for a few years,and joined corporate america, banking for 15 years, but always had a goal of owning something of my very own. So I was always working some type ofMLM business, or buying and selling cars at auctions. I was always hustling, trying to make a dollar.

Build my empire if you will.

I’m not the typical sit on the couch with the remote, eating wings, drinking beer. I’m constantly working, or brainstorming about another business I could own, (hence the launch of my 4th business, a travel company opening soon).

I don’t have that employee mentality.

If i’m out eating, i’m wondering what the rent is there, the overhead, the gross sales, the type of marketing they have to do there.

THAT, type of stuff is interesting to me. And that’s the personality of a true entrepreneur. We can have fun too, and not even talk business, but brainstorming, and talking about new ways to make money, IS fun for us.

Having the income to start a business is usually where people quit on their dreams.

Let me tell you what….

I had to put it all on the line. Max every credit card, mortgage all 3 of my houses to 100% equity, and max out my 401K to get my start.

Where did I get the money?

I’ve been investing since I was 21. Working on my credit since I was 18. Always prepared, for war. Always prepared for my chance. My one chance to own something that would someday be mine.

And here it is.

Live, drink, and breathe your dreams, and success will happen.

Cruising to Vegas for a weekend vacation when you know you have nothing to fall back on, is not a sign of success.

Having any kind of debt period, especially if you are single, is unacceptable. Live within your means so you can use your credit, and income sources to invest in a business.

THAT’S how an entrepreneur thinks.

Anyone can have what they want if they put their mind to it.

Happy Prospecting
William Whitlow
Internet Marketing and Direct Marketing Expert

http://www.williamwhitlow.com

Attacking The Competition

Attacking The Competition

 

Evolution Of An Entrepreneur

Growing as an Entrepreneur is a process. Some people compare it to a twelve step system, where as you grow, you become better, smarter, make less mistakes, and make more money.

I’ve networked with some of the best Entrepreneurs across the U.S.  I remember sitting right next to “INFUSIONSOFT” When they were first starting, and we were taking Dan Kennedy Classes together.  So as you can see, I’ve been doing this a very long time, since 14 years of age.

I’ll review the beginning of the Entrepreneur, and when he learns to think outside the box. They’re so funny, much a like a little kid at a toy store. Beginners are interested in everything, meeting a lot of people, milions of ideas, scatterbrained everywhere, which is quite amusing.

As an entrepreneur continues to grow, they start to specialize in certain aspects of their field, or ways to create and grow a business. Sometimes people are doing things on line, internet businesses. Others risk their life savings, and open a Retail Establishment. Either way, the Entrepreneur is changing.

The change is usually for the better, as they are evolving, doing things better, safer, faster, as a result creating more income.

There is a funny stage in Entrepreneurship we all go through.

I call it “Stage Of The Cocky Duchebag”….

Let me explain.

Since our minds open up to all of these ideas, once we start to figure out “how it really works”, we start to study further, and really educate our minds. We learn so much, our minds are like sponges, sucking up every delicious piece of information we can find on our passions.

As we are learning these things, we start to develop this “We are better than though” personality. We think we know it all. We start to look down on people who don’t understand they don’t have to work for Duchebag McFly, they have other options.

We start stating our opinions more. We look to be the center of attention, and want to stand out. In our subconscious we believe we have it all figured out. We are going to be rich. We have all the answers.

Since we are so cool, and know everything, we even blow off some of our friends.

This happened to me once upon a time, during my evolution. Not to this extreme. I just thought I knew it all. I thought I had all the answers. I lectured, I talked, I stated my opinion.

I changed when I read an e-mail I had sent someone, a couple of days after I sent it. I wasn’t rude, but I could see how I was writing, the way I was acting. I knew I had to change, and I did, problem solved.

Then I continued to Evolve into the Entrepreneur I am today.

Sometimes, there are entrepreneurs who never grow out of that “Cocky” Stage.

Remember, I’m from Phoenix, so I was part of the Club E Network, and knew a lot of people. So I’m not talking about anyone in particular, but I have met a few that never grew out of that “Cocky” stage.

It’s rediculous how these people act, and it annoys me that someone introduced them to Robert Kiyosaki, or the book Think and Grow Rich. They never come off their high horse. I could tell the way they would act at Entrepreneur meetings, or Seminars I would attend. They just act stoopid, and are just shunning their fans, and joint business partners away from them.

People can see right through people who act like duchebags. So what if you’re smart and know how to build a business. Something tells me you’re such a duchebag, you don’t have it all figured out, because if you did, you’d already be rich. Lots of people would like, or love you. There would be testimonials of what you’ve done for people.

But this is never the case.

A lot of times, because people get stuck in “Duchebaggery Stage”, they never evolve, and never make any money. In their own minds, they always have “some plan”, but nothing ever comes to fruition because of the way they act.

I think next time I run into an Entrepreneur who’s been stuck in this stage for longer than a year, I’m going to take the book “How To Win Friends And Influence People”, and throw it in their face. Ironic because the book would never suggest that, ha ha.

Maybe this would be the answer.

Maybe this would help them come off their high horse, walk on the ground like the rest of us, and shake a few hands.

William Whitlow                                                                                                                                                                               Internet & Direct Marketing Expert                                                                                                                                                   http://www.williamwhitlow.com

Evolution Of An Entrepreneur

Wil Stripclub

 

 

 

Where Has William Whitlow Been? & The William Whitlow Underground Marketing Show

Where Has William Whitlow Been William Whitlow Marketing Show

 

Hello,

My name is William Whitlow, and I own a Strip club.  To quickly answer your question, YES, owning a strip club is awesome; I love every minute of it.  YES, I hang out with hot chicks all the time.  I’ve owned this strip club for over 10 years in Flagstaff, Arizona.  I have a total monopoly, I have no competition, the nearest strip club is 200 miles away, and the University NAU is 2 blocks away on the same street.  So just imagine all the talent I have working here.

Flagstaff is a hub that millions of people travel through every year. We’re next to the Grand Canyon, Meteor Crater, Lowell Observatory that discovered Mars, Flintstones Bedrock City, and multiple other sights. Famous Musicians travel through Flagstaff, on their way to Concert tour dates in Phoenix, AZ, Las Vegas, Colorado, New Mexico, and California.

I also own a Nightclub named Cinnabar Nightclub, where we have live entertainment twice a week. We’ve featured acts like BIZZY BONE, DJ QUICK, KORUPT, WU TAN CLAN, DIGITAL SUMMER, MR CAPONE, MR CRIMINAL, TWISTED INSANE (The fastest rapper in the world).  Twisted Insane and I have developed a friendship over the years, and he recently purchased a home in Fountain Hills, Scottsdale, AZ.  He purchased a Strip club in Oregon, so we brainstorm about selling more Champagne in the V.I.P. rooms, the food, the customer experience, etc. So yes, owning this nightclub has its perks and benefits. We also have recent acts with videos on MTV like BREATHE CAROLINA, 32 LEAVES. I also feature world famous DJ’s like KIP KILLAGAIN, who plays here regularly.

My club promotes theme nights like 25 Cent Drink Night, featuring old school hip hop. We have sports, pool tables, video games, beer pong tables, and a Jukebox. People love the place, they have a blast here.

I built a V.I.P. Shag Carpet Room. The Walls, Floors and Ceilings are covered in Shag Carpet. There’s 2 Flat screen TV’s, one to play sports or whatever they want, and the other one highlights the concert or DJ, in the Nightclub, so they can see what’s going on in the club, while they’re in the Private Shag Carpet Room. We feature very comfortable V.I.P. seating for at least 10 people. It’s really quite amazing, and my customers love it.

The main premise of my show will be “Marketing”, my favorite thing in business. I call it “Underground Marketing”, because I educate my fans on what really works. I do not promote what you learn in College. If College taught you the kind of marketing I know, they would have the right to charge you their ridiculous tuition rates.

So let me continue on with where I disappeared to for the last couple of years, because all my fans, and my customer database, have been wondering “Did he die”?, “Did he move out of the country”?, Is he in Prison”?, etc. Then I’ll give you my background, which is really crazy, and I’ll get back to the marketing part of the show.  Again, this is the first episode, so it will be a little longer, which is cool, because you, my audience, will get “More Content”.

I’m a single Dad with 2 beautiful kids, Tavian and Wynter.  Tavian is 7 years old, and Wynter is 3 years old. Same mom, Same dad, and a horrible divorce. I have full custody, and am paid child support by the mother, and she has zero rights. She’s also on Supervised visitation through the State, whenever she re-appears. Draw your own conclusions on how that happened. Just remember I’m a very good person, and she isn’t, period. I’m happy as heck. I get to wake up to my 2 little miracles God gave me every day.  I get to spend as much time as I want to with my kids, every day, because I have my own business, and make all my own rules, and I love it.

My mother teaches catholic school, and controls the finances because she does the accounting at a local church I attended when I was little. I had my first Holy Communion, and Confirmation ceremonies there growing up as a catholic. By the way, I’m still 100% catholic, through and through. As a side note, the Catholic Priests that were molesting those kids all of those years, should be executed, along with Roman Administrators that were aware of it, and just kept moving the Priests to new churches, trying to cover up what was going on. Anyone that molests children needs to be executed period. Like I said, I’m 100% real, and I promise to keep this show very real.

Yes, A Strip club owner’s mother teaches catholic school, and controls the finances at our Catholic Church.

It’s such a cliché. I feel like the son of the Chief of Police. Only I’m a drug dealing, car stealing, armed robbery, black sheep prisoner.

But……What do you do?  I got nothing? Just strange how the Universal Powers work.

Now as far as my role in the community goes, I’m head of the biggest Charity organization in Flagstaff called, “The Sheriff’s Posse”.

Originally we used to round up criminals back in the 80’s.  Unfortunately, one of us was killed, so we re-directed the organization to be strictly about charity.

We run 4 big charity events a year, and hold monthly meetings, which I run. So there’s a lot of time involved, and I love every minute of it.

When I was younger, my mom and brother would get assistance from the church with food. So I always make it a point to give back. What I’ve discovered is by giving, with both time and money, is the karma comes back 10 fold. I’ve been giving to United Way since I was 19 years of age. It’s always been a piece of me.

Now I’ll talk to you about one of my passions. Bodybuilding, Strength Training Performance, and Grappling, otherwise known as Mixed Martial Arts, or MMA, have been a major part of my life.

I’ve been into bodybuilding since I was a kid. My cousin Randy Dominguez was a borderline Pro Football, Scottsdale College Football Player. As long as I can remember, Randy was always working out, and was huge. He was close to 300 Lbs.  Since he was always at the gym, I had the opportunity to meet famous bodybuilders. He brought over his roommates, that he worked out with, quite a bit. One in particular by the name of “Vince Comeford”, would come to my house, take his shirt off and pose for me. Vince used to let me hit his 8 pack of abs. It was like hitting a brick wall, it was awesome, and I loved it.

Randy basically ran Scottsdale back in the day, and had a big influence on my bodybuilding and fitness lifestyle.

So bottom line is, I’ve worked out forever. Since elementary school, when my mom bought me plastic DP weights, that you filled up with water to add weight. After I was strong enough, the weights allowed you to empty the water out, and fill them with sand, for heavier weights.

I also played football since 2nd grad. It started with my Popwarner League in Scottsdale. We used to play our football games at Scottsdale Community College. Randy also had that influence on me, since he was a borderline pro football player.

I continued playing football, and trained like a maniac, all through high school.

At that time, we would follow the pro-bodybuilders routines. What the Joe Weider Muscle Magazines failed to mention in the 80’s, was that all these routines, are for people on Steroids. The quick story on Steroids, is they allow you to train as much as you want, and as many hours as you want, and you will still gain muscle. Even if your Diet sucks, you still grow. That’s the truth.

So I would train longer than I should have. I did 3 Hour workouts 3 times a week, and 2 hour workouts, twice a week. I would also do hard cardio, so I could perform on the field.

The body does not have the recuperative ability to recover, and gain muscle when you train too many hours in the day. Rule of thumb, 45 minutes to 1 hour max, and get out of the gym if you are not taking steroids.

Until the age of 18, I trained 3 hours a day, which was way too long. I cut back to 1 ½  hours , 5 days a week, until I was 21.

My training was still too long.

At the age of 21, I cut my training back to 45 minutes to an hour max, and I grew like crazy. I found the missing link, quit training so damn long. I blew up, a lot. My biggest weight was 189 Lbs, at 5 foot 7, so I was pretty big. Probably about 15% fat because my goals were different then. Just get as big as you can, and do zero cardio, eat as much as possible, like 12 times a day. Being big is cool, don’t let anyone lie to you.

In my mid to late twenties, I realized I’m not going into acting. I’m not competing. What the hell am I using this muscle for, other than just looking cool, and picking up on hot chicks.

Now since the age of 21, when I first saw the UFC in Colorado, Karate Kid Style, with brackets and no rules, I realized wrestlers are the ones that kick ass.

So you can imagine my disappointment when I realized I should have been wrestling and playing football all through school.  Back when I was younger, I thought wrestlers were fags. My best friend “Brian Leith” from Jr. High conveyed to me, “Why do I want to roll around on a mat with a guy, that’s gay”.  And for some reason, that stuck with me. So I never wrestled.  The sad part is we had the best wrestling team in the State.  Apache Junction High School is home of the great Mcminn Wrestlers. In my opinion, the best wrestling family in the Country, are the Mcminn’s.  The dad wrestled, and so did his three sons, and they all dominated. Wade Mcminn wrestled at ASU and was undefeated his whole college career.

Wade’s son ended up going to school with my little brother, and they were good friends. My little brother would call his house sometimes, and talk to his son. It was really cute.

Another side note is the dad, Coach Mcminn, went through the process of manufacturing most of our Gym Equipment, saving the school tens of thousands of dollars.

When I was 15, I attended ASU Coach Larry Marmie Football Camp in the Summer of 1990, along with my teammates.  They had 5 different parts of the program, so you would be in different training stations throughout the day.  On the 1st day, when it was our turn to do weight training, I was super excited.  I couldn’t wait to see ASU’s weight room.  When I arrived I was extremely disappointed.  They had about ½ the equipment we had in Apache Junction. I was confused, and I had to ask my coaches, what was up with their medioker gym. The coaches explained to me how lucky we were in our weight room, because Coach Mcminn Welded, and Manufactured a lot of our equipment. Some stuff, he actually invented. I remember this awesome Free Weight Shrug Piece of Equipment he created, and was awesome. To this day, I have never seen anything like it, and if it was marketed, you would make a million dollars. A couple of examples would be “Standing Incline Bench Press”, or “Seated Incline Press”.  To this day, I also have never seen a “Standing Incline Bench Press”. We were very lucky to have the gym we had.

So now you can see why my background is developed so well with Bodybuilding, and Fitness.

So back to my disappointment with never wrestling, as I’m sitting there watching the UFC.

Somewhere around 2001, I started searching aggressively for the right place to learn submission wrestling and fighting. I was 27, and realized I wasn’t going into pro-bodybuilding. For some reason, I guess competing on stage, at that time, wasn’t what I was looking for, even if I wasn’t the biggest, I still could of competed in my weight class, but I was more attracted to fighting.

After some serious searching, I just couldn’t find the right place.  None of them had what I was looking for.

So one day I was on Vacation in Rocky Point, Mexico.  I was shredded to the bone. I always leaned out like I was going to a bodybuilding contest before every vacation.  It’s pretty hilarious, but what can I say, chicks love it, bottom line, and I want to look my best when I’m on vacation.

I was in a club called “The Cadillac”, and was pretty buzzed. Everyone runs around in their bathing suit, day or night.  I was in shorts and Flip Flops, no shirt.  I saw a security guard that looked familiar.  I walked up to him and asked if his name was Ike. He looked at me in shock and said “William”? It turned out he is my Brother’s, Godmother’s, Son. And we hadn’t seen each other in over 10 years.

Ike ended up playing College Ball, and even won a trip to Hawaii to play a pro bowl all-star game.

We got to talking and it turned out he was training submission fighting under one of the best fighters in the world. He gave me his coach’s card.

When I got back to Phoenix I called the instructor Jeff Funicello, and discovered he taught American Pankration which was a fighting art created in the Roman Days. Now Jeff and his brothers were taught American Pankration since they were kids. It mixes together Greco Roman Wrestling, submission moves exactly like Jiu-Jitsu, Muai-Thai, and Boing.  My coach is also a Greco Roman Champion, and is one of the top 10 to go to the world competitions every year. Every four years they include the world competition wrestling in the Olympics. Basically his team is related to “Team Quest”, because Dan Henderson is his good friend, who wrestled with him at ASU. Jeff has also trained with Randy Couture, Matt Linland, and Heath Simms, and these people come train with my coaches classes on occasion. Dan Henderson showed me an awesome cholke. I use it as my secret move when me and an opponent are stale mating. I finish them with this move.  It’s awesome.

So yes, I’ve done lots of grappling, traveled to competitions, and I had a blast doing it all.

I had to stop shortly before I had my kid. I’ve stepped back into practice here and again until a few months ago, when I started grappling consistently here in Flagstaff. Last week my coach offered me a Certified Instructor Title, which he only gives out every few years. So i’m going to take the offer, and continue my grappling. Heck, maybe I’ll take a couple of fights, ya never know, I’m still young.

So in my show, you’ll be getting some of my opinions on fighters, nutrition, for free.  Just a small part of the show will add something fun.

Stupid things people do. I’ll probably have a story or two about something I saw, or read about, where people do stupid things for god knows what reason, and it’s hilarious, so I’m going to put it in my show, something else to make you laugh.

Marketing, yes, this is my favorite part of the show. I’ll be teaching you business owners about real marketing. The stuff that works.

How do I know so much about marketing?

I started learning in 2005, studying some of the underground marketers on line, and off line businesses. I learned from Marketers that use Direct Mail, Internet advertising, and every other type of marketing that works. I paid $50 to $100 monthly fees to 4 different marketers that are masters at what they do.

Since I was still working at Chase Bank at the time, I implemented some of the strategies to work my leads at the bank, and let the Bank fund it all. It was sweet.

Now at the same time I also owned both of my bars, so I started testing marketing here too.

So do I have a little experience? Uh, yes!

I’m going to show people things I’ve tested online, offline, even telephone voice blasts. Real Marketing, Real Testing, Real Results.

I’m also going to disclose to you what it’s like running 2 businesses. All the trials and tribulations I go through. They literally are 2 completely different businesses. Cinnabar Nightcub has Sports, Live Bands, DJ’s, Food, Specials, NTN Trivia, Video Games, Happy Hour, Texas Hold Em Poker 3X a week.

Blush Cabaret is a completely different kind of business. Everyone wears a tie, cocktail fixed up in a corset, cover charge every day until we close, no exceptions. Then the $500 Champagne room, $150 Champagne room, higher drink prices, no-touching for the strippers, DJ Music Format, certain types of music played.

The marketing is completely different too. One is adult. There’s a lot of stuff you can’t do when you want to advertise an adult business.

That part of the show will be fun. To see behind closed doors what it’s like to own a nightclub.

Lots of Bonuses:

1)      Famous people or semi famous musicians when they play at my bar

2)      Business owners, interviewed live, and their marketing techniques and secrets

3)      Seminars. When I travel to one, who I met, what I learned, the latest tools in the market

My Banking career started at the ripe age of 19, and retired at the age of 35.  So the year would have been 1993-2008, so I guess you could say I know a thing or two about Banking, and the Financial World. I was there for a Hostile take-over, There for multiple mergers, there for the original corporate downsizing when they called it streamlining, where they walked up to you sitting at your desk, tapped you on the shoulder, and handed you a box to pack your things, and were walked out the door. I was there for the Scandals, CEO’s stepping down, then mysteriously the IRS is up the X CEO’s ass sideways. Hmmmmmmmnnnnnnnn Shananigans. I was there from beginning to end of all the mortgage shananigans that went down.  I know who messed up, and who deserved to lose it all, and which banks are left standing, and I’ve been saying it from day 1.

So you’ll get awesome tidbits, and stories of when I was in the banking industry, and trust me, I have a lot of them.  I know old school corporate world, I know new school corporate world, and I’m going to teach you a lot.

I want to educate America on what I’ve been through working for 2 of the Biggest Giant Corporations in the World.

Products, Yes, I’ll be reviewing some of the products out there. Ones that will either help you with your marketing efforts, or information products I find valuable, and I’ll give you a complete explanation of what it is, and how it will help you.

Now, very important, I’m sure you’ve met lots of people that are really motivated, and want to start making money doing something. Then they lose their motivation, and don’t do anything. I don’t want that to happen to you, if you decide to take the bull by the horns, and get started. So many people buy products and they just sit there on the shelf. It’s a sin. Don’t do that.

Most of these products will be from the expert underground marketers that I’ve either studied under, or am in direct affiliation with. So this is nice, because you’ll be exposed to my network of successful on line and off line businesses.

Now back to marketing. I wanted to let everyone know that  I‘ve been involved in MLM, Multi Level Marketing since the age of 21, in 1995.  I started with Primeria Financial, Imitation Perfumes, Travel Dynamics Magnets, Vacation Timeshares, Xango, and now Send Out Cards.

I’ve been involved with six different companies since the age of 21. I can honestly say, Xango, and Send Out Cards, are the companies I remained consistent with, and became successful with.

What I discovered was that all the really rich, wealthy, successful people were involved in a MLM. This is where they received some of their Marketing experience. Hello? The name of the profession is Multi-Level MARKETING!

All you people out there that think Multi-Level Marketing is a scam, or you can’t make any money at it, or MLMers are a bunch of weird plastic people, like in the movie Pleasantville, and we’re all fake, etc.  You need to put the CRACK PIPE DOWN!

I was mentored by some of the most successful online and offline marketers in the Nation.

When I first started it sucked. You had 2 options. Take someone to a meeting, or sit down with them and do a 1 o 1 sale. It sucked. But it was good training. Like 1 on 1 training.

I had to do a lot of cold phone calls, it sucked, but I did it.

I attended meetings, seminars, home parties, and evolved to handing out CD’s,DVD’s, internet presentations, and other technical presentations.

I even tested my Direct Mail Marketing with MLM. That’ right, I would take some of my monthly profits, and put them back into a US Mail Campaign, and test Direct Mail. Yeah, I know, I’m crazy.

The people I had prospected were no screwballs. I recruited the CFO of Checker Auto Parts, The Head Of Security administration at US Airways who sits on The Board Of Directors, Credit Card Company business owner, Children’s Birthday Party character business owner, Owner of the #1 Limo Company in Arizona, Real Estate Broker business owners, etc, etc, etc, the list goes on and on.

The bottom line is MLM works, I’m in it, I do it, even though I own 2 other businesses.

I simply tell them…..  “I want my checking account stuffed so full of money, it can’t hold any more cash.”

It’s the truth. I make money. I love people that are in MLM. I love the events, I love the positivity, I love the people that are motivated.

I compare MLM to high school peer pressure. If we had that high school social credibility pressure with us all the time, we’d all be rich.

I remember comparing clothes, cars or trucks, quads, motorcycles, working out with weights in the gym comparing bodies, hair styles, zits, smell, attitude, it all mattered, and you know it.

By constantly surrounding myself with these people, I continue to grow, I continue to excel and make more money. It works. So if you’re sitting on the couch doing nothing, Get In! Then you get to hang out with me and the leaders making money.

So again, if you want more info on MLM, I will have another show, based strictly on MLM, training, recruiting, etc.

Now this brings us to, THE BIG QUESTION??

WHERE HAS WILLIAM WHITLOW BEEN??

This question has to be answered because it’s just not right for me to build a fan base, and have a list of people that want my advice, they want to know which products are best, and they want to know why the hell am I NOT working my MLM business??

Well it all started a couple of years back when I wasn’t allowed to use the telephone, I wasn’t allowed to text, I wasn’t allowed to use the internet, I wasn’t allowed to use anything that connected me with the outside world.

My X-Wife would not allow it.

Then my X-wife was pregnant with our 2nd kid, so I had to concentrate on that.

Then, 4 months after my daughter was born, my wife left me. She moved out in front of me, my 4 year old son, and 4 month old daughter, while a Cop watched her move out of our home.

She actually called a cop as a civil standby, so she could move out all of her things.

She tried to steal my business through the courts, but she didn’t realize “The Attorney General Of Arizona” was my business partner. In addition, It’s a Corporation, with me as the CEO, President, Secretary, and Treasurer.

I was not able to come to my business for 5 weeks, while she was in control of everything.

When I returned to my business, there was no money left. She stole over $10,000. There was nothing left in the bar either. The stereos, vending machines, TV’s, computers, phones, you name it, she stole it, all before the courts realized they made a huge mistake, and put me back in control of my business.

I asked my attoney, “what’s the proper proto call when a Judge is faced with this dilemma” My attorney said, “they’re supposed to call you in, and not put you out in the street like that”.

Another thing that happened was my Adult License was up for renewal, and I fell slightly behind 3 months on taxes, and they almost revoked my City Strip Club License.

I was in a position where I needed to come up with 5 grand cash, in 2 days, or lose it all.

I found it.

Now the divorce took a full year.  So you can imagine the time that took, and I had both kids twenty four hours a day, 7 days a week, the whole time. She didn’t help with anything. She was out, on a drug binge, for over 2 years straight.

December 2011, one day after Christmas, I slipped and landed on the back of my head, and was in a coma for 2 Days.

I was not allowed to come back to my business for 4 months. My manager and the girl I was dating ran my bar for 4 months.

In the middle of my 4 month healing time, my grandma passed away. My grandma means everything to me. She was a major part of my upbringing, like another mom, we were very close. So basically, my life ended as far as I was concerned.

Here I am trying to heal a Brain injury. With the drama of losing my grandmother, it slowed the healing time.

There was a major family disagreement at the funeral, and as a result, I stopped talking to my family.

My Grandma and Grandpa were basically like the King and Queen of our family. When they passed away, it appears my family lost their roots, and heritage we were raised on. I personally feel like they’re a bunch of idiots. A funeral is a time for mourning.

Unfortunately, the 3 sisters, left behind, were left to think for themselves, and they’d been doing it for a few years now, because my Grandpa passed away a few years ago. Some people need guidance, or they make really, really stupid decisions. That’s all they’ve been doing since my Grandpa passed, and when Grandma passed, it was free reign to run a muck.

So my family is cut off for now, and it’s me and my 2 children, against the world.

A month after the funeral, at the end of march, I was forced to come back to my business, because it was losing so much money.

I was telling my Manager and Girlfriend to pay the rent, and their exact words were, “what money”.

There wasn’t any money, and almost no liquor left to sell.

I don’ t know exactly what went wrong, but I’ve been running this business for 10 years, and for the previous few months, numbers were dwindling.

A simple explanation of what happened is this. I wasn’t there. It was free reign to steal as much money and as much liquor as you could. And that’s exactly what happened. The numbers don’t drop like that for no reason, even if it is a crumby economy like 2011 was.

I had to save them. I wasn’t supposed to come back to this environment, because my brain hadn’t completely healed yet.

The reason why you can’t drive, or work, or even watch stressful TV shows is this. Your brain only has so much recuperative ability per day.

If your brain is constantly spinning, over and over again, there’s little to no recuperative ability left.

So it took longer to heal, but I didn’t have a choice.  Go back to running my bar or I can’t put food on the table.

In May, the Alcohol, Tobacco, Firearms, “The ATF” raided my bar, during a busy Saturday Night. This is my prime time, money making night.

As expected, all of my customers left. I lost my ass from some stupid call someone made, trying to be vindictive, and tipped off the ATF that I was doing something illegal. Well I wasn’t, but it took a raid to see that.

Now in July, I re-started my Jeep Cherokee that had been sitting since I was hurt. Well, the engine had a small oil leak I didn’t know about. The engine seized the first time I moved the vehicle in six months. So now I own 2 businesses, and no vehicle to get around town. So my girlfriend has to give me a ride everywhere, in her little Kia.

Again, running 2 businesses fulltime, 2 kids fulltime, no car.

Now during this whole year, I’ve had the power, water, phone, everything shut off on me multiple times. The ice machine broke, the beer cooler broke, the heater broke, the roof sprung a leak I couldn’t fix for 2 months, and someone threw a boulder through my giant windows on the front of my nightclub. It sucked. I put out so many fires every day, it wasn’t even funny.

All this was happening, while my brain was healing.

I stayed positive, ate right, trained in the gym, and I slowly got through it.  One day at a time.

I had to completely Reorganize, Rebuild, and Re-Structure my life.

I thank God every day, for getting me through the worst 2 years of my life.

Part of the Restructuring and Reorganizing my life, was to make sure I help people with my skills in Business, Marketing, Internet, Phone, and even building relationships. I want to be able to give back to my fellow man, that may need help through this depression.

My grandpa taught me a lot about the great depression he lived through. He told me they ate beans and bread every day. I remember his lessons like it was yesterday.

A couple of years ago, I started seeing businesses go under like crazy. The saddest one was “The Chocolate Factory”, here in Flagstaff, Arizona.  It was owned by a nice husband and wife couple.  They made the most Delicious Chocolate.  Every kind of chocolate you could think of, it was great.

Well, a friend of mine relayed to me that he went to “The Chocolate Factory” to surprise his girlfriend, and it was out of business.  I looked at him in shock! What do you mean, they’re out of business? I drove down to the store, and there was a note on the front of the building that read: “We’ve tried, but after months with the economy, we can’t afford to keep our doors open.  They wished every one the best, said they loved everyone, and goodbye.

It almost made me cry. This business had been in town longer than my 11 years with my business. I felt bad that no one was there to help them. Then I quickly realized, unfortunately, that’s the way it is for a lot of people. It doesn’t matter if you have a business or a job, people can only afford to help themselves. The economy is that bad.

Cities and State Tax IRS collector employees, are making personal visits to peoples businesses, knocking on their doors for the monthly state and city taxes.

How do I know this?

They did it to me when I fell a little behind. I asked the IRS collectors, have you ever had to do this before in your career? He said no. He’s been at a desk for the last 20 years. The economy is so bad, 80% of his time is now in the field. He taught me a lot. I developed a pretty good relationship with the tax collectors. His name was Galen Hardin. A really great guy.

So again, I’m not saying people are evil, and the depression is turning them into demons out for themselves.

NO…….

What I’m saying is it’s hard enough just to get by right now, and you don’t have the time or money to help others.

The most horrible year 2011 fed over a little into 2012, but we’re starting to see some light in the economy. So it won’t last too much longer.

I understand people are trying to get out of the hole, the economy put them in.  Let’s start with Step 1.  Step 1 is the people that are out there, who have the ability to help others, do so.  Those that can’t, it’s no biggie. Just take care of yours, take care of yourself and family, and down the road when you’re able to help out, give to charity with time, money, whatever.  And little by little, this economy will fix itself.

I hope you’ve enjoyed my first post of “WHERE THE HECK DID WILLIAM WHITLOW DISAPPEAR TO”?

Until next weeks episode, Keep on Marketing!

 

 

 

e tHHe

 

 

 

Marketing On Facebook….. What’s Changed !!…… And What You Need To Do……To Ensure You Don’t Piss Off Your Audience!!

Make More Money Marketing Correctly
1) I saw the posting about Miley Cyrus, Getting The Bejesus Banged Out Of Her On A Viral Video.
2) I visited the link
3) It didn’t work…… it was Spam……trying to get me to take surveys
4) I left the link, and didn’t fill out any surveys
5) They took my information, and started creating the exact same postings that I just clicked on, UNDER MY FACEBOOK IDENTITY!!
6) Bullshit !!
7) Start by creating your own Website. This is the number one thing you can do, so you always have a “Home”, for your marketing efforts
8) Doing All Your Marketing On Facebook is…….. Amateur…… Look At My Resume If You Disagree with anything I say…..
9) Start venturing out to see where else you’re going to get “Leads” from, or prospective customers wanting to buy
10) That’s all for now, I don’t want to overload you
……………. I Knew when Facebook was open for public Stock…….. things would change……….. “BUT I NEVER”……… Thought that meant stealing my identity………. To Spam My Customer Database……… I’M REALLY PISSED!!!!See More
William Whitlow Teaches Guerilla Marketing